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Up to 10% of items on a QSR Menu can be promotional items or the so-called Limited Time Offers (LTOs). This is the key marketing tool for QSRs to respond to evolving market trends or seasonality in consumer behaviour.

LTOs are typically supported by strong advertising campaigns that drive traffic to the restaurants and generate trial.

They are a way to test new products both for food industry and QSR systems, with the ultimate objective to make them last in the menu.

QSR - A Strong Vehicle to Place New Products on the Market - With Impact.

Workers preparing and assembling burgers in a fast-food restaurant kitchen.
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Growth

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